Digital Marketing for Industries

Digital marketing plays a key role in optimizing your industry’s sales cycle, making the process more efficient by reducing the time to conversion and increasing business opportunities. A well-structured digital strategy includes several fronts, such as digital presence, qualified traffic, marketing automation, and strategic design.

1. Professional and optimized website A well-structured website is the foundation of digital marketing for industrial businesses. It should help potential clients easily find your products and services, learn about your company, and get in touch effortlessly. It’s also essential for the site to be responsive, fast, and SEO-friendly to ensure high rankings on search engines like Google.

2. PPC advertising to attract qualified leads Campaigns on platforms like Google Ads and LinkedIn Ads are crucial to attract companies actively searching for B2B solutions. Google campaigns appear to users looking for products or services offered by your industry, while LinkedIn allows segmentation by job title, industry, and other criteria to reach key decision-makers.

3. Inbound Marketing and Automation Strategies Content marketing and automation help nurture leads through each stage of the buyer’s journey. This includes:

• Email marketing: Automated campaigns to boost engagement and build relationships.
• Rich content: eBooks, whitepapers, and case studies to increase authority.
• Blog and SEO: Search-optimized articles that generate organic traffic and educate the market.

4. Strategic design to strengthen your brand Your brand’s visual identity directly impacts client perception. Our team provides full support for the development of graphic and digital materials, such as:

• Sales presentations for B2B negotiations.
• Digital catalogs to showcase products.
• Social media materials to highlight your industry’s expertise.

Results that make a difference With a well-executed digital strategy, your business can:

• Attract the right clients at the right time.
• Improve communication and user experience.
• Automate processes and reduce manual sales tasks.
• Increase lead conversion into qualified sales.

If your company wants to stand out and accelerate its sales cycle with digital marketing, get in touch with BYB and discover how we can help!

Each industrial business has specific needs, but the most effective strategies combine digital presence, lead generation, and customer relationship building. The first step is to have a professional and optimized website, making it easy for clients to find your products and services. To quickly reach a qualified audience, PPC advertising on platforms like Google Ads and LinkedIn Ads helps drive traffic to the website or strategic landing pages.

To strengthen brand authority and maintain customer relationships, Inbound Marketing and Email Marketing are ideal, especially for companies that offer recurring products or technical support. Social media also plays a key role in sharing updates, events, and reinforcing your market expertise. A well-integrated strategy brings visibility and business opportunities.

Initial PPC results, such as clicks and impressions, can appear within hours. However, achieving qualified leads or ROI-positive sales can take more time depending on factors like monthly budget, campaign geolocation, market niche, competition, ad quality, targeting strategy, ad account history, and continuous optimization. Frequent A/B testing and performance adjustments are also essential for sustainable scaling.

Industrials with no previous PPC experience or limited organic traffic or social media engagement may take longer to see initial results.

Remarketing campaigns tend to generate faster outcomes for established brands, while acquiring new clients in competitive sectors requires more time and often a parallel branding strategy.

That said, at BYB, we’ve had cases where in the first month of management our clients saw a 50%+ increase in revenue with the same investment. On average, a 3 to 6 month timeline is ideal for strategy maturity and to reach consistent, scalable results.

Our minimum PPC management plan starts at $650 per month with a minimum 6-month contract.

This investment includes strategic planning, campaign creation and management, continuous optimization, and a custom dashboard with defined KPIs. Our approach is data-driven, relying on constant testing to ensure the best performance.

We also provide support with ad creation, basic video editing, and captioning to enhance campaign performance. Ad spend is paid separately by the client and is key to determining campaign reach and speed of results.

Throughout the process, we ensure close communication, with regular feedback and support via a dedicated email thread.

The ideal PPC investment for industrial businesses depends on factors such as target segment, average product/service ticket size, and market competition level.

To ensure a steady flow of qualified leads and increase sales opportunities, we recommend a minimum investment of $500/month for Google Ads campaigns, ideal for capturing active demand.

If the business wants to run ads on both Meta Ads (Facebook & Instagram) and Google Ads simultaneously, the recommended investment is at least $500 per platform, totaling an average monthly budget of $1,000.

For B2B-focused companies looking to expand market presence, platforms like LinkedIn Ads and Programmatic Media may be added to the strategy, requiring a larger budget for testing, lead qualification, and continuous optimization.

BYB’s PPC Management:

Our minimum PPC management plan starts at $650/month, with a 6-month minimum contract.

This investment includes strategic planning, campaign creation and management, continuous optimization, and a custom dashboard with key KPIs, ensuring your business generates qualified leads and increases sales volume. During the process, we ensure close communication, including regular feedback and support via a dedicated email thread.

At BYB, we build websites that go beyond design — we create strategic platforms optimized for performance and conversions.

Our process includes a full immersion and discovery phase to understand your project needs, UI/UX design with persona definition, user journey and prototyping; Web architecture with custom development; SEO implementation and optimization; and finally, QA & launch to ensure everything works as expected.

We strictly follow your brand guidelines to maintain consistency and a unique visual identity. If your company does not yet have a defined brand identity, we recommend creating a custom logo and visual identity. Learn more here: Logo & Visual Identity Creation.

Investment: Our website projects start at $3,500.

In the past, companies spent fortunes on physical spaces to solidify their market presence. Yet today, many still underestimate the value of a professional website — your own digital asset that represents your brand online. If your business generates more than $20,000/month, it makes sense to have a site that elevates your brand, attracts clients, builds authority, and drives sales.

At BYB, we create strategic websites focused on conversions and performance, ensuring your brand has a strong and professional online presence.

The development includes UI/UX design, web architecture, SEO implementation, and QA, ensuring a functional, responsive, and high-performing website. The average timeline for delivery is 3 months.

We also follow your brand guidelines closely to ensure brand consistency across the new site. If your company does not yet have a strong visual identity, we recommend the creation of a custom logo and branding. Learn more here: Logo & Visual Identity Creation.

Inbound Marketing is an efficient strategy to attract, engage, and convert clients. Key benefits include:

• Increased organic traffic: SEO and content marketing strategies help position your site in search engines, bringing in qualified visitors organically (no cost-per-click).
• Qualified lead generation: With rich content and automation, you can capture and nurture leads truly interested in your product or service.
• Improved customer relationships: Tools like email marketing enable personalized, timely communication with your clients.
• Higher retention and loyalty: Engaging content reinforces your brand’s values and differentials, driving repeat purchases and long-term loyalty.
• Cost-effective vs. traditional marketing: Inbound focuses on organic attraction, reducing the need for ongoing high ad spend.

A Social Media agency is responsible for creating, planning, and managing your digital presence across social media platforms. This includes strategic planning, target audience definition, platform selection, and content creation tailored for engagement.

In addition, the agency handles metrics monitoring, performance analysis, and ongoing adjustments to ensure growth and brand strength in the digital space.

At BYB, we offer three social media management plans tailored to different business needs and goals:

Light Plan – $300/month Ideal for small businesses or professionals who want to start building a digital presence with strategic content.

• 4 posts per month: 3 static posts, 1 carousel, and 4 stories*
• Competitor analysis
• Benchmark research
• Content planning
• Copywriting + support text
• Results analysis and reporting*
• Monthly performance review

Essential Plan – $550/month Perfect for brands that need more consistent content and greater reach on social media.

• 8 posts per month: 7 static posts, 1 carousel, and 8 stories*
• Competitor analysis
• Benchmark research
• Content planning
• Copywriting + support text
• Results analysis and reporting*
• Monthly performance review

Pro Plan – $850/month Recommended for businesses seeking a strong digital presence with dynamic content and strategic videos.

• 12 posts per month: 6 static posts, 4 carousels, 2 reels, and 12 stories*
• Competitor analysis
• Benchmark research
• Content planning
• Scriptwriting*
• Video editing + subtitles
• Copywriting + support text
• Results analysis and reporting*
• Monthly performance review

*Stories are derived from feed content and may or may not present new information.

If you need a custom plan for your business, reach out to our team!