E-commerce Agency

Initial results like clicks and impressions may appear in just a few hours. However, achieving sales with positive ROI may take longer depending on factors like monthly budget, campaign geo-targeting, market niche, competition, ad quality, segmentation strategy, ad account history, and ongoing optimizations. Also, in e-commerce, creative variation is essential — testing different videos, images, carousels, and GIFs helps determine the best-performing formats.

If the client is already running PPC campaigns and has a pixel-based data history, platforms learn faster, improving efficiency. Similarly, an e-commerce business with strong organic engagement on social media may see faster conversions.

Remarketing campaigns tend to yield faster results for established stores, while acquiring new customers in competitive markets usually requires more time and a parallel branding strategy to increase authority.

To achieve maximum performance, the client should provide quality content, such as professional product photos, attractive descriptions, testimonials, and educational content to build social proof.

At BYB, we’ve seen results in the first month of management with clients reporting over 50% revenue growth. However, a 3 to 6-month period is typically needed for strategy maturity and to reach consistent and scalable results.

At BYB, we recommend a minimum investment that supports a steady stream of qualified traffic and enough data for effective optimization. In e-commerce, ads must consistently reach new users and apply remarketing strategies to re-engage those who’ve shown prior interest.

If investing in only one platform, such as Google Ads, we suggest a minimum of $500/month covering search, shopping, display, and remarketing campaigns.

For clients wanting to advertise on Meta Ads and Google Ads, we recommend at least $400 per platform, totaling an average of $800/month.

To scale faster, platforms like TikTok Ads, Pinterest Ads, and Programmatic Media can be added, which require more budget for testing and expansion.

Since our decisions are based on data, A/B testing, and continuous optimization, monthly budgets under $500 can limit campaign performance and slow growth.

Important: In e-commerce, PPC investment is not a cost — it’s a growth lever. The more predictable the strategy, the more scalable the results.

Our minimum PPC management plan starts at $500/month with a 6-month contract.

This includes strategic planning, campaign creation and management, continuous optimization, and a custom dashboard with defined KPIs. Our approach is rooted in data and constant testing to ensure optimal ad performance.

Beyond strategy, we also support ad creation, basic video editing, and captioning to boost performance.

The ad spend is separate and paid by the client directly — this is key to determining campaign scale and results.

Throughout the process, we maintain close communication via email, with regular feedback and updates.

No! We don’t charge extra to manage campaigns across multiple platforms like Google Ads, Meta Ads, or LinkedIn Ads. Our fee is based on the volume of investment and our level of responsibility.

Higher budgets demand more complex strategies and deeper optimizations. Brands with bigger investments require more frequent monitoring, deeper testing, and detailed strategic analysis.

Agile decision-making is key — fast adjustments prevent budget waste on underperforming tactics.

We’re committed to getting the best return possible from every dollar you invest, regardless of platform.

The average setup time is 10 to 14 business days, broken down into steps:

• Onboarding & Briefing: Objectives alignment (1 business day)
• Platform Access: Setup for Meta Ads, GA4, etc. (2 business days)
• Media Planning: Strategy definition (5 business days)
• Creative Production & Approval: Ad creation and approval (5 business days)
• Technical Setup: Tagging and tracking (5 business days)
• Deployment: Final platform approval (2 business days)

The best PPC platform for your e-commerce depends on segment, target audience, and buyer behavior. Different niches tend to perform better on specific platforms:

• Fashion & Accessories: Perform well on Meta Ads (Facebook & Instagram), TikTok Ads, and Pinterest Ads with visual content and short videos.
• Tech or high-intent products: Google Ads (Search & Shopping) works best for items like auto parts, electronics, and industrial supplies.
• B2B & Corporate: LinkedIn Ads is ideal for reaching professionals and decision-makers.

There’s no one-size-fits-all. During management, we review performance data and reallocate investment to the most profitable channels over time.

We recommend covering all three funnel stages:

• Top of Funnel: Discovery and branding
• Middle of Funnel: Engagement and consideration
• Bottom of Funnel: Direct conversion with purchase intent

This approach supports not only direct sales but also long-term growth and brand sustainability.

No! Ad spend is paid directly by the client. BYB handles strategy and campaign management, while the client pays ad platforms directly like Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, etc.

For us to manage your ads, you must:

• Create ad accounts on the platforms you want to use.
• Give BYB access to manage your campaigns.
• Pay platforms directly via credit card or bank transfer.

This guarantees transparency and control over your investment, with no middlemen. Our priority is to maximize your ROI.

Top PPC channels vary based on your audience and campaign goals. Here are key options:

• Google Ads: Great for search, display, YouTube, and remarketing campaigns
• Meta Ads: Facebook and Instagram with powerful segmentation
• LinkedIn Ads: Ideal for B2B and professionals
• TikTok Ads: Great for younger audiences and video engagement
• Pinterest Ads: Perfect for inspiration-based niches (fashion, decor, etc.)
• Native Ads: Blended into editorial content for more clicks
• Programmatic Media: Automated ad buying across multiple platforms
• Taboola & Outbrain: Great for content recommendation and blog/article traffic

Channel choice depends on a strategic analysis of your audience, customer journey, campaign goals, and product type. Combining channels often boosts reach and results.