Digital Marketing for Construction Companies and
Developers
At BYB, we understand the importance of generating qualified leads in Marketing for Construction Companies. We have engineer partners, including a civil engineer who deeply understands the audience and the construction market. This expertise allows us to develop personalized marketing strategies focused on the real needs of the sector. Our analytical approach ensures that your sales team has the best opportunities to close deals and stand out in the real estate market.
Marketing Services for Construction Companies offered by BYB
Launch Campaigns
We develop launch campaigns for new real estate projects, creating promotional strategies that attract potential buyers.
Promotional Materials
We produce materials such as brochures, sidewalk signs, billboards, totems, and banners, promoting your project attractively both online and offline.
Landing Pages
We create customized Landing Pages to capture leads and generate conversions, with relevant content and clear CTAs, maximizing campaign effectiveness.
Paid Traffic Management
We manage paid traffic campaigns on platforms such as Google Ads, Facebook, and Instagram to attract qualified leads. We constantly monitor and optimize campaign and ad performance.
Other Marketing Services for Construction Companies offered by BYB
Marketing Automation
We implement marketing automation, including automated emails and the forwarding of qualified leads to the sales team, increasing commercial efficiency.
Website Development
We develop modern and functional websites for construction companies, optimized for SEO, ensuring that your project is easily found in search engines.
Email Marketing
We design campaigns to nurture and engage leads and clients, informing them about construction updates, launches, and investment opportunities, maintaining the connection until the purchase decision.
Social Media
We remotely manage your social media, creating relevant content and increasing engagement to strengthen your construction company's online presence.
Boost Your Sales and Highlight Your Real Estate Developments
Market and Competitor Analysis
We conduct a detailed analysis of your competitors, understanding market trends, audience needs, and competitor strategies to position your construction company effectively.
Target Audience Definition
We segment the target audience based on relevant data, ensuring that your campaigns reach qualified leads for different types of properties.
Creation of Campaign Materials
We develop campaign materials, such as landing pages, ads, and emails, aligned with your construction company's objectives and adapted to the market.
Paid Traffic and Campaign Management
We develop and manage campaigns on Google Ads and Meta Ads (Facebook and Instagram) to promote your properties and generate qualified leads.
Performance Analysis with an Exclusive Dashboard
We monitor campaign performance in real-time, analyzing key metrics to evaluate effectiveness, adjusting strategies as needed to optimize results.
BYB’s Differentiators in Marketing for Construction Companies
Expertise in the Construction Industry
Our partners, specialized engineers, understand the challenges of the market. We develop customized strategies to highlight projects and attract qualified clients in a competitive landscape.
Customized Dashboard
We provide a dashboard that monitors campaign performance in real-time, offering a clear view of results and facilitating data-driven decision-making.
Fast Online Support
Our online support is fast and efficient, providing immediate assistance to resolve questions and issues, minimizing disruptions, and keeping the focus on your marketing goals.
Strategic Alignment
We collaborate with our clients to align marketing actions with strategic goals, promoting effective results and optimizing return on investment.
Mystery Shopper: An Exclusive BYB Advantage
Is your sales team fully capitalizing on incoming leads? As a unique service, BYB offers a Mystery Shopper program a strategic approach designed to assess the quality of service provided by your in-house agents or third-party real estate partners. We evaluate key performance indicators such as:
- Lead response time;
- Quality of service and sales pitch;
- Delivery of supporting materials (PDFs, videos, etc.);
- Follow-up and post-initial contact engagement;
At the end of the process, you'll receive a comprehensive, data-driven report packed with actionable insights to help you improve team performance, fix critical gaps, and ultimately boost your conversion rates.
Marketing Tools for Construction Companies
- Google Analytics for visitor behavior analysis; SEMrush for SEO and competitor analysis;
- Google Tag Manager to track important metrics;
- Automation tools for email and lead nurturing;
- External database to extend the lifespan of cookies and efficiently manage user data;
- Looker Studio to create detailed dashboards, facilitating metric visualization.
BYB uses advanced tools to optimize digital marketing strategies for construction companies:
Frequently Asked Questions
The ideal investment in PPC advertising for construction companies depends on factors such as project location, average unit price, and local competition.
To ensure a continuous flow of qualified leads, we recommend a minimum investment of $500/month for Google Ads campaigns.
If the client wishes to run ads on both Meta Ads (Facebook & Instagram) and Google Ads simultaneously, the recommended investment is at least $400 per platform, totaling an average monthly budget of $800.
For fast scaling, we can also include platforms like TikTok Ads, LinkedIn Ads, and Programmatic Media, which may require a higher budget for testing and optimizations.
PPC Management by BYB:
Our minimum PPC management plan starts at $500/month, with a minimum contract of 6 months.
This investment includes strategic planning, campaign creation and management, ongoing optimizations, and access to an exclusive dashboard with defined KPIs.
NO! BYB does not charge extra to manage campaigns across multiple platforms like Google Ads and Meta Ads or Google Ads and LinkedIn Ads. The management fee is based on the invested amount and the level of responsibility over the investment.
The higher the campaign budget, the greater the complexity and level of optimization needed to achieve top performance.
Clients with larger investments usually require more frequent monitoring, deep testing, and detailed strategic analysis.
Agility in decision-making is also crucial to avoid wasting resources on underperforming strategies.
Our goal is to ensure that every dollar invested delivers the best possible results, regardless of the chosen platform.
The average timeline is 10 to 14 business days, following these steps:
- Onboarding & Briefing: Goal alignment (1 business day)
- Access Setup: Platform configurations (Meta Ads, GA4) (2 business days)
- Media Planning: Strategy definition (5 business days)
- Creative Development & Approval: Ad creation and adjustments (5 business days)
- Technical Setup: Tagging and tracking (5 business days)
- Deployment: Final platform approvals (2 business days)
Initial results from a PPC campaign, like clicks and impressions, may appear in just a few hours. However, generating qualified leads and closing deals may take longer, depending on factors like monthly budget, project location, average unit price, competition, ad quality, segmentation strategy, ad account history, and ongoing optimizations.
The real estate buyer's journey is longer than in e-commerce, so it’s essential to build strategic relationships with potential clients through relevant content, nurturing campaigns, and remarketing strategies to maintain interest.
If the company already invests in PPC and has a strong data history from a CRM or pixel, algorithms learn faster, improving performance. Likewise, having strong organic engagement and a structured website can help turn visitors into leads more effectively.
Remarketing can yield quick results for builders with a lead base. On the other hand, acquiring new clients in competitive markets takes more time and may require a parallel branding strategy to boost brand authority and recognition.
To achieve maximum performance, it's key that the company provides quality materials, such as professional photos and videos, 3D renderings, client testimonials, and educational content to clarify doubts.
In our experience, most companies see lead growth within the first month of management. Some even report up to a 70% increase in lead volume within that period. Still, a 3 to 6-month average is ideal for strategy maturity and consistent, scalable results.
NO! Ad spend is always paid directly by the client. BYB is responsible for campaign management, ensuring the best strategies and optimizations, but the investment is paid directly to platforms like Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, etc.
To manage your campaigns, you need to:
- Create an account on your chosen ad platforms (if you don’t have one yet).
- Grant BYB access to manage your campaigns.
- Pay the platform directly via credit card or bank transfer.
This approach ensures transparency and control over your investment with no middlemen involved. Our goal is to maximize your returns.
Yes! We build institutional websites for construction companies, with a professional, responsive design optimized for SEO.
Our websites are designed to provide an excellent user experience, with search filters, CRM integration, and lead capture forms.
Investment: Institutional website development starts at $3,000, with up to 10 installments available on credit card.
What makes our service different:
- Responsive, mobile-optimized design
- SEO-ready structure and fast loading
- Integration with email, CRM, and Google Analytics
- Custom pages for each project with image galleries and smart forms
If your company needs a robust and well-structured website to attract and convert leads, get in touch with our team!
Yes! We create landing pages and OnePage sites for real estate marketing campaigns.
Available options:
- Landing Page (LP) with CRM integration (RD Station, HubSpot, etc.) – Starting at $200
- OnePage site on WordPress (custom domain and styling) – Starting at $400
LPs are ideal for PPC campaigns, focusing on lead conversion. OnePage sites are better for projects needing a complete structure without the complexity of an institutional site.
Our experts can help define the best option for your business!
Yes! We periodically conduct Mystery Shopper evaluations for companies wanting to assess lead response quality.
Whether using in-house or outsourced sales teams, we use a strategic approach to evaluate:
- Lead response time
- Quality of service and sales arguments
- Delivery of support materials (PDFs, videos, etc.)
- Follow-up and post-contact communication
At the end, we deliver a complete report with insights to optimize conversion and improve sales team performance.
Yes! Our specialized design team creates complete materials to support real estate marketing strategies.
Examples of materials we create:
- Sales Decks for brokers presenting properties
- Investor Pitch Decks for fundraising efforts
- Digital Media for PPC ads and social media
- Print Materials: brochures, banners, signs, booth wraps, etc.
- Promo Campaigns for launches and events
We can price each item individually or offer an hourly package for ongoing production. Contact us for a custom quote!
Yes! We produce visual and video assets for ads and social media to ensure your brand looks attractive and professional.
What we offer:
- Ad creatives for Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads
- Short-form video production for Instagram Reels, TikTok, YouTube Shorts
- Scriptwriting for promotional and corporate videos
- Editing of footage shot by drone or client-filmed material
What we don’t offer:
We do not handle video shooting (drone, in-house filming, etc.).
Give Your Construction Company and Developer Business a Boost with Effective Digital Marketing
Transform your company's digital presence and reach new levels of success with BYB's digital marketing strategies.
Schedule a chat with our specialists now!
