Pay-Per-Click (PPC) Advertising Agency

At BYB, we understand the importance of Pay-Per-Click (PPC) Advertising for driving business growth in the digital environment. With over 10 years of experience, our team of specialists creates and manages customized PPC campaigns to increase your visibility, attract the right audience, and maximize your return on investment.

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Attract Qualified Visitors and Turn Clicks into Customers

A Pay Per Click Advertising Agency is essential for generating fast and measurable results. By focusing on targeted strategies, we optimize your paid media investments, ensuring greater visibility and conversion. From increasing digital presence to expanding sales, efficient pay per click advertising management accelerates your business growth with precision and tangible results, such as:

  • Immediate increase in visibility and reach
  • Segmented audience and personalized campaigns
  • Better return on marketing investment
  • Continuous monitoring and optimization of results
  • Accelerated growth in sales and qualified leads
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PPC Methodology

How does implementing Pay Per Click Advertising with BYB work?

1 - PPC Media Strategy Development

We start by identifying clear goals and selecting the ideal channels to reach your audience, establishing strategic foundations and aligning our efforts with your objectives.

2 - Campaign Creation and Execution

We put the plan into action. From selecting audiences and keywords to designing ads, we ensure the execution of campaigns across all chosen channels.

3 - Feedback and Optimization

We maintain a continuous feedback and optimization cycle, monitoring campaign performance, adjusting strategies, segmentations, and budgets to ensure results and return on investment.

4 - Results Analysis

We provide a customized dashboard and present the results. This transparency facilitates decision-making and helps identify growth opportunities for your business. This ensures your campaigns deliver consistent, measurable growth for your business.

Benefits of Hiring an Agency Specializing in Pay-Per-Click Advertising (PPC) BYB

Highly Qualified Professionals

Our team consists of experts with technical knowledge and up-to-date insights on platform updates and trends, including Meta, Google, LinkedIn, and more. We leverage this expertise to drive measurable results for your business.

Precise Tagging Implementation:

We ensure accurate tagging for data collection, enabling informed decision-making. If errors or gaps are found, our specialists promptly address and resolve them to guarantee seamless campaign tracking.

Holistic Strategy Analysis:

Beyond campaign adjustments, we evaluate every aspect of your paid traffic strategies to ensure they are fully optimized. This holistic approach maximizes performance across all channels.

In-Depth Data Analysis:

Gain actionable insights through advanced data interpretation. Our real-time dashboards let you monitor campaign results and make data-driven decisions for smarter investments.

Regular Strategic Meetings:

Stay aligned with our team through consistent meetings to refine strategies, evaluate results, and ensure your media plan evolves with your goals.

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Main Channels for Ads

Google Ads

Google Ads is crucial for e-commerce and lead generation, offering paid ads that appear in search results and across the Display Network. Its advanced targeting ensures your ads reach potential customers at the perfect moment of their search intent.

Meta Ads (Instagram and Facebook)

Meta Ads deliver highly engaging visual campaigns with detailed audience targeting on Instagram and Facebook. Strategies like lookalike audiences and catalog ads help you connect with potential customers effectively, driving both brand awareness and conversions.

TikTok Ads

TikTok Ads are perfect for engaging younger, creative audiences. The platform allows brands to authentically connect through captivating content, promoting products while driving qualified traffic to your site.

LinkedIn Ads

LinkedIn Ads are ideal for targeting professionals and businesses. With advanced options for segmenting by job title, industry, and company size, this platform is perfect for generating high-quality B2B leads and strengthening your brand’s presence in the corporate space.

Frequently Asked Questions About Pay-Per-Click (PPC) Advertising Agency

1What is a Pay-Per-Click (PPC) Advertising Agency?
A Pay-Per-Click (PPC) advertising agency specializes in the creation, management, and optimization of online advertising campaigns to enhance your business's visibility and conversions. We employ paid strategies on platforms such as Google Ads (including YouTube), Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, among others.

By partnering with an experienced agency and qualified professionals, you ensure customized campaigns tailored to your target audience, optimizing your investments and maximizing your results. Our distinction lies in strategic analysis, campaign personalization, and continuous monitoring to guarantee the best possible performance.
2How long will it take for my business to see significant results? Will it take a long time?
Initial results, such as clicks and impressions, can appear within a few hours. However, achieving qualified leads or sales with a positive ROI may take longer, depending on factors like monthly budget, campaign geolocation, market niche, competition, ad quality, targeting strategy, advertising account history, and ongoing optimizations. Additionally, A/B testing and frequent adjustments are essential for sustainably scaling results.

Businesses that have never invested in PPC advertising and lack qualified organic traffic or social media engagement might take a bit longer to see initial returns.

Remarketing campaigns tend to generate quicker results for established brands, while acquiring new customers in competitive markets requires more time and a parallel branding strategy to strengthen brand presence.

However, there are cases in our agency where, within the first month of management, we've recorded an increase of over 50% in revenue with the same investment. Generally, a period of 3 to 6 months is crucial for strategy maturation and achieving consistent and scalable results.
3What is the minimum investment for PPC advertising?
At BYB, investment guidance varies based on the number of chosen platforms. If a client opts to invest in just one platform, such as Google Ads, we recommend a minimum of $400 per month (equivalent to R$2,000).

If the client wishes to invest in both Meta Ads and Google Ads, we suggest an investment of at least $300 per platform, totaling an average monthly investment of $600 (equivalent to R$3,000).

Since our decisions are based on data and continuous optimization, amounts below $400 per month may compromise the agility of optimizations and delay a more accurate assessment of results.
4How much does it cost to hire BYB as a PPC advertising agency?
Our minimum PPC management plan starts at $500 per month with a minimum contract duration of 6 months.

This investment includes strategic planning, campaign creation and management, continuous optimizations, and an exclusive dashboard with key defined KPIs. We work with a data-driven approach and constant testing, ensuring your ads perform at their best.

In addition to our specialized management, we offer support in ad creation, minor video edits, and subtitle inclusion to optimize campaign performance. The amount invested in ads is defined by the client, being essential to determine the reach and speed of results.

Throughout the process, we maintain close monitoring, including regular feedback and support via an exclusive WhatsApp group.
5Does BYB charge more for managing multiple platforms? (e.g., Google and Meta)
NO! BYB does not charge a higher fee for managing campaigns on multiple platforms like Google Ads and Meta Ads or Google Ads and LinkedIn Ads. Our management fee is determined by the investment volume and the responsibility over the investment.

The larger the campaign budget, the greater the complexity and level of optimization required to ensure optimal performance. Companies investing higher amounts often demand more frequent monitoring, in-depth testing, and detailed strategic analyses. Additionally, agility in decision-making is crucial, as swift adjustments prevent wasting investment on strategies that aren't performing as expected.

Our goal is to ensure that every dollar invested yields the best possible results, regardless of the chosen platform.
6Once I hire BYB, how long before my campaign goes live?
The average timeframe is 10 to 14 business days, following steps such as:

  • Onboarding and Briefing: Aligning objectives (1 business day).
  • Access Provision: Setting up platforms like Meta Ads and GA4 (2 business days).
  • Media Plan: Defining strategies (5 business days).
  • Creative Creation and Approval: Producing and adjusting ads (5 business days).
  • Technical Configurations: Tagging and tracking (5 business days).
  • Deployment: Final approval on platforms (2 business days).

How do platforms charge for PPC advertising?

PPC advertising is generally charged through payment models like CPC (Cost Per Click), CPM (Cost Per Thousand Impressions), or CPA (Cost Per Action). The billing method can vary based on the platform and the chosen campaign strategy.
7How do platforms charge for PPC advertising?
PPC advertising is generally charged through payment models like CPC (Cost Per Click), CPM (Cost Per Thousand Impressions), or CPA (Cost Per Action). The billing method can vary based on the platform and the chosen campaign strategy.
8What are the main channels to invest in PPC advertising?
The primary PPC advertising channels vary based on the target audience and campaign objectives. The top options include:
  • Google Ads: Ideal for search, display, YouTube, and remarketing campaigns.
  • Meta Ads: Ads on Facebook and Instagram, with robust targeting capabilities.
  • LinkedIn Ads: Strategic for B2B companies and qualified professionals.
  • TikTok Ads: Excellent for engaging younger audiences.
  • Pinterest Ads: Suitable for inspiration niches like fashion, decor, and lifestyle.
  • Native Ads: Ads integrated into website content to boost engagement.
  • Programmatic Advertising: Automated ad purchasing to reach highly targeted audiences.
9How do you measure PPC campaign success?
The success of a PPC campaign is measured using specific performance metrics, depending on the strategy:
  • For e-commerce: The primary metric is ROI (Return on Investment), along with ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and Average Order Value.
  • For lead generation: The focus is on CPL (Cost Per Lead), conversion rate, and lead quality.
  • For branding: Metrics include reach, impressions, and engagement levels.
Each campaign is continuously monitored, with optimizations based on A/B testing and data analysis, adjusting strategies to maximize results.
10Does BYB pay for PPC advertising on my behalf?
NO! The client is responsible for the advertising budget, paying directly to platforms such as Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.To allow us to manage your campaigns, the client must:
  • Create an account on the desired advertising platforms (if they don’t have one already).
  • Grant access to the BYB team for ad management.
  • Make payments directly on the platform via credit card, bank transfer, or other available methods.
This ensures transparency and control over the budget without intermediary charges. Our goal is to optimize your investment for the best possible return.
11Which business segments does BYB NOT serve?
BYB does NOT provide services for:
  • Affiliate Networks
  • Dropshipping
  • Black Niches
  • Dietary Supplements

Boost Your Campaigns with BYB's Pay-Per-Click Advertising Methodology

Schedule a meeting with our specialists to explore how we can help maximize your sales and optimize your online results!