Data: 28/03/2025
Choosing the right email marketing model can make all the difference between a successful campaign and one that goes unnoticed.
Choosing the right email marketing model can make all the difference between a successful campaign and one that goes unnoticed.
Transactional emails focus on automated communications, relational emails aim to nurture engagement, and promotional emails are designed to drive sales.
That’s why understanding when and how to use each type of email is key to connecting with your audience and achieving your goals.
In this article, I’ll share email marketing examples you can use strategically and effectively to grow your business.
💡What you'll learn in this guide:
- What is Email Marketing?
- The 3 main types of Email Marketing
- Why use email templates?
- Examples of Email Marketing templates
- Essential elements of an Email Marketing template
What is Email Marketing?
Email Marketing is a digital communication strategy that involves sending emails to a specific group of people.
These emails can have different objectives: to inform, promote products or services, build customer loyalty, or even educate your audience about a relevant topic.
The true power of Email Marketing lies in its ability to be personalized and segmented. It allows you to speak directly to your audience, in a friendly and close way, creating unique opportunities to connect and drive action.
The 3 Main Types of Email Marketing
Email marketing can be divided into three main categories:
Transactional Emails
These are automated emails sent to confirm or notify users about a specific action they’ve taken.
Examples:
- Purchase confirmation
- Successful registration
- Password reset
- Order status updates
Relational Emails
These aim to build and strengthen the relationship with your audience over time by providing relevant content.
Examples:
- Newsletters
- Blog articles
- Follow-up emails
- Customer satisfaction surveys
Promotional Emails
These emails are designed to trigger an immediate action like making a purchase, signing up, or downloading something.
Examples:
- Exclusive offers
- Product launches
- Limited-time promotions
Why Use Email models?
Email templates are a key asset to make your email marketing campaigns more efficient and professional. Here’s why:
Efficiency: They allow you to create high-performing messages quickly, based on proven best practices.
Consistency: Help maintain your brand’s visual identity and tone of voice.
Productivity: Simplify segmentation and personalization without wasting time.
Measurable Results: Templates are tested and optimized to boost open and conversion rates.
Email Marketing Examples
The model you choose will always depend on your campaign’s goal. Here are some email marketing examples to inspire you:
Newsletter
A classic way to keep your audience updated with news, fresh content, events, or product launches.
Pro tip: Send your newsletter at a fixed frequency (weekly, bi-weekly, or monthly) and organize the content with catchy headlines and clear links.
Promotional Email
Focused on driving sales or encouraging a specific action.
Pro tip: Make sure the design is visually appealing and that the offer stands out. Perfect for flash sales, seasonal promotions, or exclusive discounts.
Welcome Email
The first interaction you have with a new subscriber or customer. Ideal to introduce yourself, set expectations, and offer an incentive to keep them engaged.
Pro tip: Automate this email to be sent immediately after someone signs up or makes a purchase.
Re-engagement Email
Designed to win back subscribers who’ve stopped engaging with your emails.
Pro tip: If a subscriber hasn’t opened your emails in 3 months, it’s time to send them an engaging message to rekindle their interest — similar to what Duolingo does in their campaigns.
Transactional Email
Automated emails that notify the customer about specific actions they’ve taken.
Examples:
- Purchase confirmation
- Order updates
- Invoice generation
- Registration confirmation
These emails are crucial to build trust and keep your customers informed at every stage of their journey.
Essential Elements of an Email Marketing Template
A great email isn’t just about nice design. It needs the right elements to actually convert. Here’s your checklist:
Compelling Subject Line
It’s the gateway to your email. Ideally, it should be between 7 and 9 words, include the recipient's name, and spark curiosity — without using spammy words like “free” or “urgent.”
Impactful Header
Reinforces the subject line and keeps the reader’s attention.
Relevant & Personalized Content
Speak directly to your audience. Use personalization variables like name, purchase history, or interests to make it feel tailor-made.
Clear Call to Action (CTA)
Use phrases like “Shop Now,” “Learn More,” or “Sign Up Here” that are easy to find and encourage action.
Responsive Design
Your email should look perfect on any device. Make sure buttons are clickable and text is readable on mobile.
Contact Information
Provide a way for recipients to reply or reach out with questions. Include email, phone number, and physical address if applicable.
Social Media Links
Invite your audience to follow you on Instagram, Facebook, LinkedIn, or wherever your community is.
Unsubscribe Link
Mandatory and transparent. Something like: “Don’t want to receive our emails anymore? Click here.”
Final Thoughts
A successful email marketing strategy depends on choosing the right models according to your campaign’s objective.
By integrating key elements like an engaging subject line, relevant content, and a conversion-driven design, your emails will stop being just messages and start becoming real business opportunities.
Boost Your Email Marketing Campaigns with BYB
If you want to take your campaigns to the next level, at BYB we help you create irresistible, effective emails that actually convert.
Whether you’re just getting started or looking to level up what you already have, our team is ready to strengthen your strategy and turn email marketing into a real growth engine.
Reach out to us and let’s kick off your next campaign.
